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When you consider the time, effort, energy, and emotions that go into training for a world-class event like the Olympics; a chance to represent your country, how can the athletes earn such differing figures?
How much could Ennis earn from Olympic gold?
- ‘Publicist Max Clifford was quoted by the Daily Mail suggesting that Ennis could now earn as much as £5m over the next two to three years’
- “She is set up for life,” sports marketing expert Patrick Nally told Reuters.
- Despite that, however, it is not on the same scale as some of sports’ most marketable stars. On the eve of Andy Murray’s Wimbledon final against Roger Federer, for instance, there were estimates that his victory could earn him as much as £100m.
- But when it comes to earnings, even Ennis will struggle to close a gender gap that sees male tennis players, golfers, Formula One drivers and soccer stars get paid far more than their female counterparts.
Jessica Ennis talking the morning after … !
I think it’s down to what we see on TV! If the sport isn’t shown, the those athletes really don’t stand a chance … how should the media be promoting the full range of sports available?